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Nation Brands 2018 Ranking by Brand Finance

Just like anything else, our brains tend to associate certain images and attributes with a given nations in order to form a unique mental perception. In a global marketplace, a country’s national image can be one of its most valued assets or a challenging liability. These perceptions help to forge a

Top 100 Most Valuable Brands in 2018

According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion. While that singular number is impressive, the publication’s 2018 rankings of global brands can be further broken down in other ways that are also quite intriguing. Let’s take a look at brands by individual brand value,

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