Ministry of Economy of Montenegro presented the logo of National brand of Montenegro. Ideal solution is modern, but is based on traditional Montenegrin coat-of-arms.
National brand of Montenegro – logo
note: Montenegro is stylized as monte negro. National brand is not the same as Tourism Brand
Designer of the logo is Vladimir Kovac, the architect. General Director of the Directorate for national brand development and customer protection Mr Jovo Rabrenovic said:
Nation branding is continuous process. The branding of Montenegrin nation has begun with selection of logo and adaptation of the following national legislation. The main aim of national branding is quality representation Montenegro in the World.
The usage of logo shall be determined with the legislation. It shall be available, but the standards should be strictly defined. It will be applied by wide range of Montenegrin products, sports teams, clubs, etc. Logo was selected by the Commission upon the call for submission of concept designs.
The main aim of National branding of Montenegro is increasing its visibility and recognizability within Europe and the World. Ideal logo is the first step that in national branding and it shall symbolize Montenegro as a brand.