Let us introduce you visual identity of national branding of Peru. Since 2011 this South American country proudly uses present logo of national brand, which replaced the complex one.
The logo of Peruvian national brand is well designed: It uses countries typical silhouette from archaeological site (well known Nazca Lines) and with that promote Inca great culture. The shape of the logo as well as typography is dynamic, joyful and vivacious. Colors used (red and white) correspond to the national flag of Peru.
The process of national branding of Peru started in 2009. It is lead by PromPeru, the Office for export promotion and tourism. Visual identity was designed by FutureBrand branch in Buenos Aries.
National branding is focused on 5 key fields: export, tourism, gastronomy, business and art.
For the logo of Peru national brand we can say that it is a great work and it has succeeded in the mission of representing this South American country. We should forget the Peru-related stereotypes seen on Hollywood movies or South Park episode, We should start over in building image of Peru.
- Peru brand website: Peru.Info