David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including “The New Rules of Marketing and PR”, with more than 400,000 copies sold in English and available in 29 languages.
He pioneered the concept of “newsjacking”, what he describes as the art and science of injecting your ideas into a breaking new story to generate tons of media coverage, get sales leads, and grow business. It has been a marketing strategy so popular that in 2017 “newsjacking” was listed in the Oxford English Dictionary (OED) and short-listed by OED for 2017 word of the year.
💣 It’s time for the new #SparkMe speaker – @dmscott, marketing & business growth strategist, entrepreneur, and author of 11 books, including the bestseller “The New Rules of Marketing and PR” and the new WSJ bestseller “Fanocracy”. 🔥 See you all on May 30-31 in @portomonte! 🌴 pic.twitter.com/FqQSiQz8wj
— Spark.me (@SparkDotMe) March 2, 2020
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” – tapping into the mindset that relationships with customers are more important than the products they sell to them. His new Wall Street Journal bestselling book “Fanocracy: Turning Fans into Customers and Customers into Fans” was released in January 2020 from Portfolio / Penguin Random House.
David has spoken on all seven continents, in over 40 countries, to some of the most respected firms, organizations and associations in the world, including Google, Microsoft, Cisco, HP, Ford, PwC, SAP, Nestle Purina, and National Geographic.
He is a massive live music fan, having been to 790 live shows since he was 15 years old. His collection of artifacts from the Apollo lunar program is said to be one of the best in the world, and he showcases this passion in his home museum. He loves to surf, but isn’t very good at it.
Spark.me 2020 is set for May 30-31, 2020 in Porto Montenegro in Tivat. Located in the central part of the Bay of Kotor, Tivat is at the heart of Montenegro’s coastal tourism industry. The vibrant town caters to a bustling nautical community, offering a wealth of restaurants, bars and numerous nearby coves, ideal for summer cruises of the Tivat Riviera. Previously a historic naval base, Porto Montenegro’s reincarnated as the Mediterranean’s leading luxury yacht homeport and marina village. The village attracts a vibrant year-round international crowd, with an events scene that extends to conferences, exhibitions, and cultural events.
For more information, visit www.spark.me
David Meerman Scott