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El Salvador – national brand

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El Salvador is characterized by the Lonely Planet as a “is serene waters, is early-morning Sun, and is remarkable colonial architecture”. As most of Latin American countries, El Salvador has developed ts national brand logo.

It appears in three variations. Slogan of Salvadorian national brand is “Great like out people”.

Now, let’s see how it looks like and how it is applied:

el salvador great like our people san salvador national brand logo el salvador great like our people san salvador national brand logo marca pais el salvador marca pais el salvador great like our people slogan el salvador great like our people san salvador national brand logo


  • The smallest country in Central America geographically, El Salvador has the fourth largest economy in the region. With the global recession, real GDP contracted in 2009 and economic growth has since remained low, averaging less than 2% from 2010 to 2014, but recovered somewhat in 2015-17 with an average annual growth rate of 2.4%. Remittances accounted for approximately 18% of GDP in 2017 and were received by about a third of all households.
  • although it is the smallest country in land area in Central America, El Salvador has a population that is 18 times larger than Belize; at least 20% of the population lives abroad; high population density country-wide, with particular concentration around the capital of San Salvador
  • smallest Central American country and only one without a coastline on the Caribbean Sea
  • volcanism: significant volcanic activity; San Salvador (1,893 m), which last erupted in 1917, has the potential to cause major harm to the country’s capital, which lies just below the volcano’s slopes; San Miguel (2,130 m), which last erupted in 2002, is one of the most active volcanoes in the country; other historically active volcanoes include Conchaguita, Ilopango, Izalco, and Santa Ana



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