rowing geopolitical rivalry, escalating trade tensions between the United States and China (both big players in Latin America and the Caribbean – LAC) and a US trade policy shifting away from a multilateral towards a bilateral approach based on ‘America First’, have created uncertainty in this part of the world.
lombia is a country characterized by its diversity and that’s precisely what we wanted to embed in the visual expression of the new Colombia country brand. To reinforce and complement it we used a warm and progressive language based on 4 fundamental principles: Flexible: The logo and its elements allow
ow is Uruguay shown in the world? According the Lonely Planet, Uruguay is a seaside playground, spectacular structures and spellbinding sunsets. We can't agree more. Besides that, the best ambassadors are their athletes, especially footballers. Like other South American nations, is branded as "Natural". Logo is stylized letter U. Inside U
et us introduce you visual identity of national branding of Peru. Since 2011 this South American country proudly uses present logo of national brand, which replaced the complex one. The logo of Peruvian national brand is well designed: It uses countries typical silhouette from archaeological site (well known Nazca Lines) and
rgentina adopted nation brand new logo. Old wavy logo is replaced by (over)simplified logo which is in fact letter "A" placed in the central bottom of the blue circle (or should be South on the improvised Globe) Gustavo Koniszczer, Managing Director for Latin America of FutureBrand, defined the new symbol as
onely Planet’s description of Paraguay is: “Paraguay is a country of remarkable contrasts: it’s rustic and sophisticated; it’s extremely poor and obscenely wealthy; it boasts exotic natural reserves and massive human-made dams; it is a place where horses and carts pull up alongside Mercedes-Benz vehicles, artisans’ workshops abut glitzy shopping centers,