UAE has adopted a national brand logo: Is it actually needed? • Senat.me

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The UAE Nation Brand is a national project to design and create a logo that will represent the country to the world, highlight its authentic identity and strengthen its positive image regionally and internationally. The new logo of the UAE aims to:

share the UAE’s inspiring story of constant development in the face of challenges
highlight the UAE’s unique identity and strengthen its long-standing positive image
cement the UAE’s position on the global map as an influential country of regional and global prominence
share the UAE’s exceptional experience of constant learning, growth and development
highlight aspects of UAE’s vision that adopts the culture of possibilities in all areas of life
build and solidify the national pride within the Emirati society and turn Emiratis into passionate ambassadors of their country’s story.

In November 2019, 49 Emiratis from across the seven emirates designed three logos that would best reflect the goals of the UAE’s new brand. On 17 December 2019, in a tweet, H. H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai invited people from the UAE and across the world to vote for the logo that they think will best represent the UAE for the next 50 years.

The UAE promised that for every vote that would be cast, it would plant a tree in most areas of the world that aare affected by climate change. The voting was on from 17 to 31 December 2019 through the official website of the UAE Nation Brand. 10.6 million people from 185 countries voted in the branding campaign. The winning logo was declared in January 2020. This is how it looks like:

UAE Seven lines national brand logo

The Emirates’ Story

The UAE is a global hub and a main gate for the Arab World where various cultures and ideas converge in an environment characterized by respect, forgiveness, coexistence, and humanity to create an unprecedented developmental experience that leads to the prosperity of the entire region.

Melting pot

The UAE presents a melting pot for cultures, a meeting point for ideas and ambitions, and a destination to live and work in. People of diverse cultural and ethnic backgrounds from all over the world come together to build and strengthen the Emirates’ unique global identity.

Land of opportunities

Since its foundation and until today, the UAE has established its image as a fertile land of opportunities and achievable dreams through incubating ideas and talents, and providing an attractive environment for innovators and entrepreneurs from all over the world.

Global trade center

Ranked as the largest financial and business center in the Middle East and North Africa region, the UAE attracts global companies and investments. The country also provides a nurturing environment, particularly for startups that have grown from the UAE to achieve global success, becoming a part of the Emirates’ inspiring story.

Futuristic vision

The Emirates leads the present with the tools of the future. Foreseeing and preparing for the future has evolved into strategic plans that brings together the public and private sector to launch pioneering programmes and projects. As part of the wider vision, the UAE is keen to foresee economic, cultural and economic changes driven by vital future sectors including advanced sciences, technologies and artificial intelligence. The UAE dedicates full efforts to prepare for, face and implement future changes in the journey of development for the service of the people in the region.

Culture of innovation

Innovation is adopted as an approach, culture and philosophy across vital sectors in the UAE. Innovation forms the basis of the decision-making and administration across all leadership cadres, positioning the country as a pioneer in adopting and implementing the latest practices. The UAE also applies innovation in developing legislative and executive tools to improve performance in line with fast-paced development, enhancing its competitiveness on the regional and international scale.

The culture of possibilities

The development miracle seen over the past few decades in the UAE presents a living embodiment of the culture of “possibilities” adopted as a philosophy. The leaders and people of the UAE have long believed in limitless capabilities and potential present in every human to face despair and challenges. This impactful culture of possibilities has transformed into a strategic vision, work philosophy, and planning mechanism implemented through inspiring programmes, projects and initiatives.

Happiness in practice

Happiness forms the basis of well-being and social cohesion. As the only country in the region that institutionalized happiness, the Emirates has developed policies, plans, programmes and initiatives with clear goals and measurement indicators to achieve happiness in society.

Hope

The UAE presents a beacon of hope and positive change in the region, leading the humanitarian and social sector with aims to empower Arab youth with opportunities to harness their creativity in building their societies.Through implementing pioneering initiatives and projects, the UAE aims to enhance the quality of life, combat disease, fight despair and negativity and effectively contribute to creating a better reality for the vulnerable, marginalized and disadvantaged in Arab societies.

Tolerance and openness

Since its foundation, the Emirates has adopted the universal values of tolerance, coexistence, fraternity, openness and acceptance of differences. Such values are reflected in the country’s uniquely diverse society that represents different ethnic, religious and cultural backgrounds, shaping a major part of the successful and inspiring story of the Emirates.

The value of giving

A fundamental humane and moral value in the Emirates lies in giving, which has transformed into an integrated and sustainable humanitarian, developmental and relief work system that aims to alleviate suffering, improve the quality of life and build a better future for humanity. The principle of giving in the Emirates is not confined to any form of religion, ethnicity or race.