As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers. To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, the Visual Capitalist has mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.
The Top 100 Websites
The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking, however, according to the Senate Portal’s policy, “adult” websites are excluded from this list:
|Global Rank||Domain||Monthly visits (billions)||Parent||Country|
|1||Google.com||60.49||Alphabet Inc||United States|
|2||Youtube.com||24.31||Alphabet Inc||United States|
|3||Facebook.com||19.98||Facebook, Inc||United States|
|5||Wikipedia.org||4.69||Wikimedia Foundation||United States|
|6||Twitter.com||3.92||Twitter, Inc||United States|
|7||Yahoo.com||3.74||Verizon Comm. Inc||United States|
|9||Instagram.com||3.21||Facebook, Inc||United States|
|14||amazon.com||2.41||Amazon.com, Inc||United States|
|15||live.com||2.25||Microsoft Corporation||United States|
|17||netflix.com||1.81||Netflix, Inc||United States|
|19||whatsapp.com||1.76||Facebook, Inc||United States|
|21||Reddit.com||1.55||Advance Publications||United States|
|22||yahoo.co.jp||1.5||Verizon Comm. Inc||Japan|
|24||bing.com||1.32||Microsoft Corporation||United States|
|27||sogou.com||1||Tencent, Sohu Inc||China|
|28||ebay.com||0.95||eBay Inc||United States|
|29||bit.ly||0.95||Spectrum Equity||United States|
|30||twitch.tv||0.91||Amazon.com, Inc||United States|
|31||linkedin.com||0.91||Microsoft Corporation||United States|
|32||samsung.com||0.89||Samsung Group||South Korea|
|34||msn.com||0.8||Microsoft Corporation||United States|
|35||office.com||0.79||Microsoft Corporation||United States|
|38||pinterest.com||0.74||Pinterest, Inc||United States|
|40||Microsoft.com||0.72||Microsoft Corporation||United States|
|41||accuweather.com||0.71||AccuWeather Inc||United States|
|42||naver.com||0.64||Naver Corporation||South Korea|
|44||fandom.com||0.61||Wikia Inc||United States|
|45||quora.com||0.58||Quora Inc||United States|
|46||github.com||0.57||Microsoft Corporation||United States|
|47||imdb.com||0.57||Amazon.com, Inc||United States|
|51||bbc.co.uk||0.55||Public owned||United Kingdom|
|57||news.google.com||0.51||Alphabet Inc||United States|
|59||duckduckgo.com||0.51||Duck Duck Go, Inc||United States|
|60||google.co.uk||0.51||Alphabet Inc||United Kingdom|
|76||news.yahoo.co.jp||0.44||Verizon Comm. Inc||Japan|
|77||youtu.be||0.44||Alphabet Inc||United States|
|78||tribunnews.com||0.43||Kompas Gramedia Group||Indonesia|
|79||amazon.co.uk||0.43||Amazon.com, Inc||United Kingdom|
|80||chaturbate.com||0.43||Multi Media LLC||United States|
|83||imgur.com||0.41||Imgur Inc||United States|
|84||bbc.com||0.41||Public owned||United Kingdom|
|85||fc2.com||0.39||FC2, Inc||United States|
|89||foxnews.com||0.36||Fox Corporation||United States|
|92||outbrain.com||0.36||Outbrain Inc||United States|
|96||weather.com||0.34||Landmark Media Enterprises, LLC||United States|
|99||adobe.com||0.34||Adobe Inc||United States|
Search Reigns Supreme
Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.
Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking – including YouTube and a number of international versions of Google – racked up an impressive 90 billion visits in a single month.
Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.
One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.
Full Stream Ahead
Video streaming and sharing is another major driver of global internet traffic.
Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.
Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.
Old Dogs, New Tricks
Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars. In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.
The Geography of the Top 100 Websites
The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American. China is a strong runner-up, with 14 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify. With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.