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What are the best websites on the Internet?

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As a greater portion of the world begins to live more of their life online, the world’s top 100 websites continue to see explosive growth in their traffic numbers. To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, the Visual Capitalist has mapped out the top 100 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.

The Top 100 Websites

The 100 biggest websites generated a staggering 206 billion visits in June 2019. Google, YouTube, and Facebook took the top spots, followed by Baidu and Wikipedia. Below is the full ranking, however, according to  the Senate Portal’s policy, “adult” websites are excluded from this list:

Global Rank Domain Monthly visits (billions) Parent Country
1 Google.com 60.49 Alphabet Inc  United States
2 Youtube.com 24.31 Alphabet Inc  United States
3 Facebook.com 19.98 Facebook, Inc  United States
4 Baidu.com 9.77 Baidu, Inc  China
5 Wikipedia.org 4.69 Wikimedia Foundation  United States
6 Twitter.com 3.92 Twitter, Inc  United States
7 Yahoo.com 3.74 Verizon Comm. Inc  United States
8 3.36    
9 Instagram.com 3.21 Facebook, Inc  United States
10 3.19    
11 yandex.ru 3.06 Yandex  Russia
12 ampproject.org 2.76 N/A  United States
13   2.47    
14 amazon.com 2.41 Amazon.com, Inc  United States
15 live.com 2.25 Microsoft Corporation  United States
16 vk.com 2.16 Mail.ru Group  Russia
17 netflix.com 1.81 Netflix, Inc  United States
18 qq.com 1.76 Tencent  China
19 whatsapp.com 1.76 Facebook, Inc  United States
20 mail.ru 1.64 Mail.ru Group  Russia
21 Reddit.com 1.55 Advance Publications  United States
22 yahoo.co.jp 1.5 Verizon Comm. Inc  Japan
23 google.com.br 1.38 Alphabet Inc  Brazil
24 bing.com 1.32 Microsoft Corporation  United States
25 ok.ru 1.08 Mail.ru Group  Russia
26 1.06    
27 sogou.com 1 Tencent, Sohu Inc  China
28 ebay.com 0.95 eBay Inc  United States
29 bit.ly 0.95 Spectrum Equity  United States
30 twitch.tv 0.91 Amazon.com, Inc  United States
31 linkedin.com 0.91 Microsoft Corporation  United States
32 samsung.com 0.89 Samsung Group  South Korea
33 sm.cn 0.81 Alibaba Group  China
34 msn.com 0.8 Microsoft Corporation  United States
35 office.com 0.79 Microsoft Corporation  United States
36 globo.com 0.74 Grupo Globo  Brazil
37 taobao.com 0.74 Alibaba Group  China
38 pinterest.com 0.74 Pinterest, Inc  United States
39 google.de 0.73 Alphabet Inc  Germany
40 Microsoft.com 0.72 Microsoft Corporation  United States
41 accuweather.com 0.71 AccuWeather Inc  United States
42 naver.com 0.64 Naver Corporation  South Korea
43 aliexpress.com 0.64 Alibaba Group  China
44 fandom.com 0.61 Wikia Inc  United States
45 quora.com 0.58 Quora Inc  United States
46 github.com 0.57 Microsoft Corporation  United States
47 imdb.com 0.57 Amazon.com, Inc  United States
48 uol.com.br 0.56 Grupo Folha  Brazil
49 docomo.ne.jp 0.56 Tata Teleservices  Japan
50   0.55    
51 bbc.co.uk 0.55 Public owned  United Kingdom
52 microsoftonline.com 0.55    
53 paypal.com 0.53 Paypal  United States
54 google.fr 0.53 Alphabet Inc  France
55 yidianzixun.com 0.51 Particle Inc  China
56 wordpress.com 0.51 Automattic  United States
57 news.google.com 0.51 Alphabet Inc  United States
58 sohu.com 0.51 Sohu  China
59 duckduckgo.com 0.51 Duck Duck Go, Inc  United States
60 google.co.uk 0.51 Alphabet Inc  United Kingdom
71 google.it 0.45 Alphabet Inc  Italy
72 bilibili.com 0.44 Bilibili Inc  Japan
73 google.co.jp 0.44 Alphabet Inc  Japan
74   0.44    
75 tmall.com 0.44 Alibaba Group  China
76 news.yahoo.co.jp 0.44 Verizon Comm. Inc  Japan
77 youtu.be 0.44 Alphabet Inc  United States
78 tribunnews.com 0.43 Kompas Gramedia Group  Indonesia
79 amazon.co.uk 0.43 Amazon.com, Inc  United Kingdom
80 chaturbate.com 0.43 Multi Media LLC  United States
81 google.co.in 0.41 Alphabet Inc  India
82 craigslist.org 0.41 Craigslist  United States
83 imgur.com 0.41 Imgur Inc  United States
84 bbc.com 0.41 Public owned  United Kingdom
85 fc2.com 0.39 FC2, Inc  United States
86 tsyndicate.com 0.39    
87 0.38    
88 tumblr.com 0.37 Verizon  United States
89 foxnews.com 0.36 Fox Corporation  United States
90 rakuten.co.jp 0.36 Rakuten Inc  Japan
91 google.es 0.36 Alphabet Inc  Spain
92 outbrain.com 0.36 Outbrain Inc  United States
93 discordapp.com 0.36 Various  United States
94 amazon.in 0.35 Amazon.com, Inc  India
95 crptgate.com 0.34    
96 weather.com 0.34 Landmark Media Enterprises, LLC  United States
97 toutiao.com 0.34 Bytedance  China
98 youku.com 0.34 Alibaba Group  China
99 adobe.com 0.34 Adobe Inc  United States
100 news.yandex.ru 0.33 Yandex  Russia

Search Reigns Supreme

Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 100 ranking.

Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking – including YouTube and a number of international versions of Google – racked up an impressive 90 billion visits in a single month.

Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.

One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.

Full Stream Ahead

Video streaming and sharing is another major driver of global internet traffic.

Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.

Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.

Old Dogs, New Tricks

Classic web portals such as MSN and Yahoo are still putting up impressive traffic numbers, but major players are increasingly staying relevant by acquiring rising internet stars. In the case of Microsoft, acquiring Github and Linkedin helped the company target new markets and grow their overall presence online. Amazon’s acquisition of Twitch proved to be a good bet, and Instagram continues to breathe new life into Facebook, which has seen a backlash focused on its original namesake social network.

Google isn’t sitting still either. The company recently championed the open-source AMP Project to help improve the performance of mobile pages, which are increasingly bogged down by adware, un-optimized images, and JavaScript. In a short amount of time, the AMP Project has taken off to become one of the biggest websites in the world. The project is not without controversy though. Critics point out that cached AMP pages – which are hosted by Google – essentially cut out content creators, and that non-compliant pages may lose their ranking on mobile search results. As the project moves towards becoming a foundation, it remains to be seen how AMP will evolve and how much involvement Google will have in the future.

The Geography of the Top 100 Websites

The internet may be a global network, but many of the gatekeepers are still located in the United States. If international domain suffixes of companies like Amazon and Google are counted, 60 of the 100 websites in the ranking are American. China is a strong runner-up, with 14 websites in the Top 100. While most of these Chinese companies are focused on the sizable domestic market, some are also making global inroads through investment. Tencent has partially backed the fast-growing chat platform, Discord, and it also has double-digit stakes in Snapchat and Spotify. With the exception of Baidu, all of the biggest websites in the world have swelled in size by serving a global audience. As the tech market continues to mature in China, it remains to be seen whether Chinese companies can successfully move beyond the firewall to become the next Facebook or Google.


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