When most people think about brands, they often picture iconic consumer marks. But in the realm of financial services, the importance of having a strong consumer brand is also rapidly growing. After all, with hundreds of new fintech entrants positioning themselves to be the “banks” of the future, it seems
Tag: China
Global Economy: 10 Predictions in 2019
he global economy started 2018 with strong, synchronized growth. But as the year progressed, momentum faded and growth trends diverged. The US economy accelerated, thanks to fiscal stimulus enacted early in the year, while the economies of the Eurozone, the UK, Japan and China began to weaken. These divergent trends
China is building 19 ‘Cluster Super-Cities”
Nation Brands 2018 Ranking by Brand Finance
Just like anything else, our brains tend to associate certain images and attributes with a given nations in order to form a unique mental perception. In a global marketplace, a country’s national image can be one of its most valued assets or a challenging liability. These perceptions help to forge a