rand Finance, independent brand valuation and strategy consultancy, has published 2016 edition of Nation Brands report. The 2016 edition report represents the annual report on the World’s most valuable nation branding cases. In a global marketplace, a nation brand is one of the most important assets of any state, encouraging inward
Tag: Syria
Protection of cultural heritage in armed conflicts
ultural heritage is vulnerable. Composed of historic buildings, monuments and artefacts of artistic, historic, religious, scientific or technological importance, it contributes to national identities, but can be destroyed in military conflict. The value and rarity of many cultural artefacts exposes them to human greed: they are vulnerable – especially during
Brand Finance: Nation Brands 2015
rand Finance, independent brand valuation and strategy consultancy, has published 2015 edition of Nation Brands report. Nation Brands 2015 represents the annual report on the World's most valuable nation brands. In a global marketplace, a nation brand is one of the most important assets of any state, encouraging inward investment, adding