> Marketing & Branding > Facebook steals slogan of Montenegro’s Domain .me

Facebook steals slogan of Montenegro’s Domain .me

Facebook, 2-billion users network, even today uses ads on third-party websites to attract even more users. They usually look like this:


Beside Facebook logotype, “Like” and Sign Up button, Facebook uses slogan: “Express yourself”. The very same slogan is already used for years by Domain.me, Montenegro’s Internet company that manages world-famous domain .me.


As we can see, Facebook decided to express its business with same slogan – Express yourself.

As you may agree, it is not Okay to use someone else’s slogans. If Facebook keeps this practice, we could soon see slogans like:

  • Facebook – Just do it
  • Facebook – I’m Lovin’ it
  • Facebook – Think different.