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> Posts tagged "Apple"

The most powerful brands in the world

or the last five years, Apple held on to the title of the world’s most valuable brand. Then this year, the iPhone maker lost the top spot to Google, according to consultancy Brand Finance’s Global 500 rankings. As Apple’s brand value tumbled 27% to $107.1 billion in 2016, Google’s increased

WEF: How the last 10 years of business changed everything

actics are more important than strategy and less important than vision. That appears to be the new set of rules in today’s business world. Businesses cannot simply follow in the footsteps of their larger rivals; they must forge their own path. In the past, transnational champions would compete alongside one another

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