lombia is a country characterized by its diversity and that’s precisely what we wanted to embed in the visual expression of the new Colombia country brand. To reinforce and complement it we used a warm and progressive language based on 4 fundamental principles: Flexible: The logo and its elements allow

et us introduce you visual identity of national branding of Peru. Since 2011 this South American country proudly uses present logo of national brand, which replaced the complex one. The logo of Peruvian national brand is well designed: It uses countries typical silhouette from archaeological site (well known Nazca Lines) and