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> Posts tagged "Branding" (Page 2)

Nation Brands 2018 Ranking by Brand Finance

Just like anything else, our brains tend to associate certain images and attributes with a given nations in order to form a unique mental perception. In a global marketplace, a country’s national image can be one of its most valued assets or a challenging liability. These perceptions help to forge a

ECB unveils new € 100 and 200 euro banknotes

The European Central Bank (ECB) unveiled the new 100 and 200 euro banknotes, which will enter into circulation on 28 May 2019. After the €5, €10, €20 and €50, the €100 and €200 banknotes are the last two denominations of the Europa series, and therefore mark its completion. he new €100

Top 100 Most Valuable Brands in 2018

According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion. While that singular number is impressive, the publication’s 2018 rankings of global brands can be further broken down in other ways that are also quite intriguing. Let’s take a look at brands by individual brand value,

Colombia – CO branding nation

lombia is a country characterized by its diversity and that’s precisely what we wanted to embed in the visual expression of the new Colombia country brand. To reinforce and complement it we used a warm and progressive language based on 4 fundamental principles: Flexible: The logo and its elements allow

Uruguay – Natural national branding

uruguay urugvaj national branding brendiranje

ow is Uruguay shown in the world? According the Lonely Planet, Uruguay is a seaside playground, spectacular structures and spellbinding sunsets. We can't agree more. Besides that, the best ambassadors are their athletes, especially footballers. Like other South American nations, is branded as "Natural". Logo is stylized letter U. Inside U

Argentina adopts new national brand logo

Argentina ili SAD? Kome bolje stoji krug?

rgentina adopted nation brand new logo. Old wavy logo is replaced by (over)simplified logo which is in fact letter "A" placed in the central bottom of the blue circle (or should be South on the improvised Globe) Gustavo Koniszczer, Managing Director for Latin America of FutureBrand, defined the new symbol as

Best Rated Car Brands

o each person, a specific car brand may mean something totally unique. For example, if your father always drove Chevy trucks, then the Chevrolet brand might give you a certain sense of comfort and nostalgia. Yet, to a person from a different background – say a young professional that’s always

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