Choosing the color for your brand has got to be the easiest part of creating a small business. Why some of the biggest companies in the world have blue branding? If you understand the audience, the position you want to take in the market and the personality you want to adopt, then
Marketing & Branding
2018 Most valuable brands by countries
Russian Avant-Garde tourism logo
Visual identity of Bulgarian Presidency: Cyrillic, Embroidery and EU/Bulgarian Colors
The logo of the Bulgarian Presidency of the Council of the EU in 2018 depicts three of the symbols representing most clearly the Bulgarian identity – the Cyrillic Alphabet, traditional embroidery and the Bulgarian national tricolore. The logo reflects the idea that Bulgaria is an integral part of Europe and
Facebook steals slogan of Montenegro’s Domain .me
acebook, 2-billion users network, even today uses ads on third-party websites to attract even more users. They usually look like this: Beside Facebook logotype, "Like" and Sign Up button, Facebook uses slogan: "Express yourself". The very same slogan is already used for years by Domain.me, Montenegro's Internet company that manages world-famous
Finland celebrates its 100th birthday – 5 interesting facts about Finland
Finland this year celebrates 100 years of declaring independence on 6th December 1917. Below are five amazing facts about Finland on its 100th birthday, in selection of the WEF. 1. Baby Boxes inland has the second lowest infant mortality rate in the world (only Iceland does better). However, it wasn’t always this
Nation brand of Bolivia: New Logo
Plurinational state of Bolivia - that's the long and official name of Bolivia. And it is a true plurinational county. Lonely planet, one of the most influential World's travel magazines, describes Bolivia as following: Rough around the edges, superlative in its natural beauty, rugged, vexing, complex and slightly nerve-racking, Bolivia is one
Picking the right company name
EU Fish labeling for Consumers
he labeling of seafood is governed under general EU consumer protection policy and complemented by additional provisions under the EU common fisheries policy. Rules for mandatory and voluntary information of fishery and aquaculture products vary depending on their nature, their level of processing and their presentation or packaging for sale. Since
Branding Scotland case
rands, including states, inevitably create relationships: fundamentally, how good they are at creating an inclination to interact. In relation to brands, we simply can’t help feeling something and, when asked, we are also able to say things. We have an exchange with them. Some of this is emotional, some rational,
Paraguay nation brand logo – focus on economic potentials
onely Planet’s description of Paraguay is: “Paraguay is a country of remarkable contrasts: it’s rustic and sophisticated; it’s extremely poor and obscenely wealthy; it boasts exotic natural reserves and massive human-made dams; it is a place where horses and carts pull up alongside Mercedes-Benz vehicles, artisans’ workshops abut glitzy shopping centers,
Montenegrin landscape on the Bing’s front page
In August 2017 Microsoft's search engine Bing.com set its background with Montenegrin landscape. Photo showed Njegoš's Mausoleum in Lovćen National Park, Cetinje, Montenegro. Bing is active since 2009, Second greatest search engine become known for showing spectacular photos of environment and architecture from all the parts of the world. This is