Pantone institute as announced color of the year 2019. "An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge" - that's how the Living Coral color has been described. Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to
Marketing & Branding
Nation brand of Turkey – Discover the Potential
The story behind the Beatles logo
randing is omnipresent within companies and their products. Branding can also be successfully implemented in entertainment, especially music industry. Eminem, 2pac, Metallica and the Rolling Stones have developed globally know brands, and thus their logos. There is one interesting story behind the Beatles logo. It was initially developed and implemented at
Nation Brands 2018 Ranking by Brand Finance
Just like anything else, our brains tend to associate certain images and attributes with a given nations in order to form a unique mental perception. In a global marketplace, a country’s national image can be one of its most valued assets or a challenging liability. These perceptions help to forge a
Ukrainian national brand logo – Ukraine NOW ua
he Cabinet of Ministers of Ukraine has adopted and approved the Ukraine NOW brand in 2018, which was created by the Ukrainian agency Banda within the framework of the Commission for Promotion of Ukraine under the Ministry of Information Policy. “The team of the Government, the Ministry of Information Policy, the
Top 100 Most Valuable Brands in 2018
According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion. While that singular number is impressive, the publication’s 2018 rankings of global brands can be further broken down in other ways that are also quite intriguing. Let’s take a look at brands by individual brand value,
Colombia – CO branding nation
lombia is a country characterized by its diversity and that’s precisely what we wanted to embed in the visual expression of the new Colombia country brand. To reinforce and complement it we used a warm and progressive language based on 4 fundamental principles: Flexible: The logo and its elements allow
Uruguay – Natural national branding
ow is Uruguay shown in the world? According the Lonely Planet, Uruguay is a seaside playground, spectacular structures and spellbinding sunsets. We can't agree more. Besides that, the best ambassadors are their athletes, especially footballers. Like other South American nations, is branded as "Natural". Logo is stylized letter U. Inside U
National Brand of Peru
et us introduce you visual identity of national branding of Peru. Since 2011 this South American country proudly uses present logo of national brand, which replaced the complex one. The logo of Peruvian national brand is well designed: It uses countries typical silhouette from archaeological site (well known Nazca Lines) and
Argentina adopts new national brand logo
rgentina adopted nation brand new logo. Old wavy logo is replaced by (over)simplified logo which is in fact letter "A" placed in the central bottom of the blue circle (or should be South on the improvised Globe) Gustavo Koniszczer, Managing Director for Latin America of FutureBrand, defined the new symbol as
Best Rated Car Brands
El Salvador – national brand
l Salvador is characterized by the Lonely Planet as a "is serene waters, is early-morning Sun, and is remarkable colonial architecture". As most of Latin American countries, El Salvador has developed ts national brand logo. It appears in three variations. Slogan of Salvadorian national brand is "Great like out people". Now, let's