The UAE Nation Brand is a national project to design and create a logo that will represent the country to the world, highlight its authentic identity and strengthen its positive image regionally and internationally. The new logo of the UAE aims to: share the UAE's inspiring story

Netherlands or Holland? Holland or Dutch? What do we know of this country? The Kingdom of the Netherlands is currently composed out of four countries: the Netherlands, Aruba, Curacao, and Sint Maarten (located in the Caribean). But that's not all - the Netherlands as a constituent country of the Kingdom is

Hereinafter, we publish integral text of the: PUBLIC CONTEST FOR SELECTION OF THE LOGO AND SLOGAN OF THE NATIONAL BRAND OF MONTENEGRO The Ministry of Economy invites all interested parties, individuals and groups of authors to participate in the Competition for the selection of logo and slogan of the national brand of

Montenegro's Ministry of Economy, on the occasion of the Independence Day, announces the Public Competition for the selection of the logo and slogan of the national brand of Montenegro with the aim of completing the state’s visual identity. The public competition is of an international nature and both individuals and groups

Selling itself as the 'Land of Fire', Azerbaijan is a tangle of contradictions and contrasts. Neither Europe nor Asia, it's a nexus of ancient historical empires, but also a ‘new’ nation rapidly transforming itself with a super-charged gust of petro-spending. (Lonely Planet's description of Azerbaijan) old and new tourism logo of

Just like anything else, our brains tend to associate certain images and attributes with a given nations in order to form a unique mental perception. In a global marketplace, a country’s national image can be one of its most valued assets or a challenging liability. These perceptions help to forge a

he Cabinet of Ministers of Ukraine has adopted and approved the Ukraine NOW brand in 2018, which was created by the Ukrainian agency Banda within the framework of the Commission for Promotion of Ukraine under the Ministry of Information Policy. “The team of the Government, the Ministry of Information Policy, the

lombia is a country characterized by its diversity and that’s precisely what we wanted to embed in the visual expression of the new Colombia country brand. To reinforce and complement it we used a warm and progressive language based on 4 fundamental principles: Flexible: The logo and its elements allow

ow is Uruguay shown in the world? According the Lonely Planet, Uruguay is a seaside playground, spectacular structures and spellbinding sunsets. We can't agree more. Besides that, the best ambassadors are their athletes, especially footballers. Like other South American nations, is branded as "Natural". Logo is stylized letter U. Inside U

et us introduce you visual identity of national branding of Peru. Since 2011 this South American country proudly uses present logo of national brand, which replaced the complex one. The logo of Peruvian national brand is well designed: It uses countries typical silhouette from archaeological site (well known Nazca Lines) and

rgentina adopted nation brand new logo. Old wavy logo is replaced by (over)simplified logo which is in fact letter "A" placed in the central bottom of the blue circle (or should be South on the improvised Globe) Gustavo Koniszczer, Managing Director for Latin America of FutureBrand, defined the new symbol as

l Salvador is characterized by the Lonely Planet as a "is serene waters, is early-morning Sun, and is remarkable colonial architecture". As most of Latin American countries, El Salvador has developed ts national brand logo. It appears in three variations. Slogan of Salvadorian national brand is "Great like out people". Now, let's