Marketing & Branding

Nation brand of Turkey – Discover the Potential

urkey has been a hub of ideas and cultures for centuries. It has been home to Mesopotamia, the Ottoman empire, parts of the the silk

The story behind the Beatles logo

randing is omnipresent within companies and their products. Branding can also be successfully implemented in entertainment, especially music industry. Eminem, 2pac, Metallica and the Rolling


What can we learn from successfully Crowdfunded startups that failed

ssic, a startup company, which made 3D audio headphones for virtual reality applications, was recently shut down. The company had gotten off to a fabulous start having

the Scale of Amazon explained

s Amazon continues its takeover of the retail sector, the scale at which it operates continues to impress. Back in late 2016 we examined the extraordinary